Founder Fundamentals – Customers

Choose your customers, don’t let them choose you.

Be proactive in identifying those who would most benefit from your strengths and help you to build a profitable business.

Start by thinking about who your customers could be and then refine this down into who you customers actually ought to be.

Identify the best mix of customers for your business by considering those that are easy to win, those who are most profitable, and those who most value your service and strengths.

What is the best combination for your business?

The ideal situation is that you find customers who will buy from you with little persuasion, more frequently, and for a higher price than others. Working this out at the very beginning allows you to ‘work smarter & not harder’.