What do the most successful business owners have in common? They have a mentor.

You might believe that you can find everything you need to know by browsing the internet, and that the secret to success is available free of charge, hidden somewhere in an online blog or YouTube video. In this case, mentors are no longer relevant, and getting one is an extravagant luxury.

It’s true, many business owners never get a mentor, and instead just use the free resources and advice available to them. Some do just fine with this.

But it’s important to remember that this content and material was not made with you in mind. They are generic, whilst business is diverse. There is a natural conflict between mainstream business support and business owners in that it often forces a square peg into a round hole.

There is no universal solution to any problem in business. Every business is different and is pursuing different aims. Every scenario it faces is unique and the way of overcoming it is distinct. What a business mentor offers that nothing else can is customisation.

It’s a one on one relationship. Unlike anything else, the solutions are purpose built for your challenges, and the quality of the outcomes continues to grow as the relationship develops. Essentially, as the mentor gets to know you and your business better, the support gets better. This can make a significant difference to the level of success you eventually reach.